Client & Project Overview
CLIENT: NASA
Our team had the unique opportunity to collaborate with NASA's International Space Station (ISS) team on an exciting challenge: how to effectively communicate the value of the ISS to the public and engage them in space exploration initiatives. Through close collaboration with key stakeholders and extensive research, we crafted a compelling brand identity that bridges the gap between Earth and space.
Our presentation of the final proposal to the NASA team, which included Robyn Gatens, the Director of the International Space Station for Space Operations, was met with enthusiasm and excitement. The ISS team recognized the potential impact of our solutions and expressed interest in continuing to work with us in the future. We were particularly pleased to see the immediate practical application of our proposed solutions, such as using social media to connect with the public. Our innovative approach to branding and communication has the potential to enhance the public's understanding and appreciation of the ISS, furthering space exploration initiatives for years to come.
The International Space Station (ISS) is a state-of-the-art modular space station in low Earth orbit. As the largest and most advanced project, the ISS results from a multinational collaboration between five esteemed space agencies: NASA, Roscosmos, JAXA, ESA, and CSA. This impressive display of international cooperation is a testament to the shared vision of advancing space exploration, and the importance of collaboration and innovation on a global scale.
CLIENT: KG LAW
Our team was approached by a discerning client seeking to scale their business while preserving the authenticity and trust they had worked so hard to cultivate with their customer base. Through a rigorous research process involving extensive desk research, in-depth interviews, internal concept pitches, and weekly client meetings, our team of four talented professionals worked tirelessly to develop innovative solutions for KG Law. By leveraging our collective expertise and harnessing the power of cutting-edge technologies and streamlined processes, we delivered a robust product offering that was tailor-made to meet our client's unique needs. After carefully synthesizing our research findings, we determined that a sophisticated client-facing dashboard service represented the most effective solution for KG Law, offering unparalleled levels of efficiency, transparency, and long-term success. Our final research synthesis is a testament to our team's unwavering commitment to excellence and our tireless pursuit of innovative solutions in service of our valued clients.
KG Law is a small Legal firm operating out of Massachusetts with a broad entrepreneurial and startup client base.
RESEARCH: MISINFORMATION AND DATA
The intricate nature of Misinformation demanded that our team delve deeper into the complexities of human cognition. Through extensive primary and secondary research, interviews, and user journey maps, we understood that solutions must operate within the framework of individuals' lived human experiences. Our most valuable insights were gleaned from exploring the psychology of Misinformation, which revealed that an individual's perception of reality and willingness to embrace alternative viewpoints are deeply intertwined with the concept of "lived truth." This highlights the importance of approaching solutions from a nuanced perspective that accounts for the complex interplay between cognitive processes and individual experiences.
PROTOTYPE: SCOUT FREELANCE PLATFORM
In our final semester, my team and I set out to create an innovative solution for freelancers in the form of a navigation dashboard called Scout. This cutting-edge platform offers many features to streamline the freelance experience, including discounted subscriptions, a curated community of like-minded professionals, and an all-encompassing digital workspace. As the freelance economy continues to grow at an unprecedented pace - largely due to the accelerated adoption of digital technologies in the wake of the COVID-19 pandemic - Scout represents a crucial tool for freelance designers seeking to navigate the ever-increasing complexity of this dynamic industry. By providing a catch-all space for freelancers to find peace and order amidst the chaos, Scout empowers designers to stay ahead of the curve and maintain a competitive edge in today's rapidly evolving marketplace.